PitchUp

Storytelling is a leader's highest ROI skill

No more lacklustre pitches. Help your startups shine with narratives that drive results.
We partner with early-stage investors to create Strategic Stories that empower their portfolio companies to excel in their markets.

Problem

Uninspiring stories make your portfolio struggle to stand out when founders communicate with customers.

  • Technical info-dumps force the customer to figure out the value

  • Executive buyers don't get it, which hampers complex sales

  • Product-centric messaging doesn't work when non-technical audiences are involved

Solution

Founders need emotionally compelling stories that just make sense to customers, and accelerate growth.

  • Consistent strategic narrative unifies all messaging

  • AI-readiness enables messaging that scales at near-zero cost

  • Best practice, captured and bottled so founders don't need to learn anything new

How We Engage With Your Portfolio

  1. Define the ICP

  2. Clarify customer impact and outcomes

  3. Capture the unique strategic story with our unique Narrative Engine.

  4. Automate the magic using our AI-ready Story Frameworks to scale the production of pitches, positioning, and content, all with perfect Story-Audience fit.

  5. Optional hands-on coaching to fine-tune every pitch.

Before & After

What to Avoid

This is a typical elevator pitch from a product-centric founder. It illustrates how startups can alienate their audience by focusing too much on clever technology, and not enough on outcomes or user needs:

Technical Info Dump
"Our system uses state-of-the-art LiDAR-based 3D foot scanning combined with advanced AI algorithms to map foot geometry with sub-millimeter accuracy. We compress this data into a lightweight JSON format for seamless transmission to our cloud platform, where it integrates with manufacturing ERP systems."
Hyperbolic Bragging
"It's revolutionary—nobody else is doing this with the precision we have. This is the future of footwear, and it’s going to change everything. We're already in talks with multiple brands. Honestly, if a brand doesn't use our tech, they're going to be left behind."

  • Little focus on the customer's job-to-be done

  • Unclear B2B2C value proposition

  • Little competitive differentiation

A Better Story

This alternative elevator pitch is an example of what a well-designed Narrative Engine can product:.

Outcome-based Positioning
"We help shoe brands in the mid-market and premium segments reduce returns and delight customers by enabling perfectly fitted shoes through precision 3D scanning and scalable production workflows.
Unlike legacy sizing systems, our proprietary AI-driven technology offers seamless ERP integration, enabling brands to reduce returns and boost repeat purchases."Honest Value
"We typically deliver a 30% improvement in return rates and 20% boost to repeat business. We aren’t a fit for brands clinging to outdated sizing methods. But for those seeking to lead with personalized, sustainable footwear, we’re often of interest."

  • Customer-focused, addressing the needs and pain points of the target audience

  • Connects features to clear, tangible outcomes

  • Includes differentiation and outcome-value

Next Steps

What would happen if your founders were armed with a consistent strategic story behind every meeting, every pitch, and every piece of content?To craft stories that get results, book a free consultation today.